Welcome to Sport Country ATV & Marine. We are located in Black River Falls, Wisconsin which is about an hour from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us. We offer a full line of Arctic Cat ATV's, Mercury, Evinrude-Johnson ETEC and Suzuki boat engines, MirroCraft boats, Avalon Pontoon Boats, Elie Kayaks, Pelican Canoes, Hustler lawn mowers, Triton, Chilton, Karavan, Shorelander, Yacht Club & Trophy / Trinity Trailers. We also have Fox, Thor, Alpine, Shift, Castle, Moose, AFX, HJC, Z1R, and Arctic Cat apparel, accessories, and safety gear. If you need anything for your land or water vehicle, we have it. You'll find the best selection of water accessories and camping gear including life jackets, depth finders, trolling motors or just about anything you need for your boat. We service all makes and models by qualified technicians for service you can trust. All of our boats, ATV's and commercial mowers are American made, in fact right here in the mid-west, so shop for the best deals and discounts now!