About Us

Welcome to Sport Country ATV & Marine. We are located in Black River Falls, Wisconsin in the heart of Jackson County, home to one of the finest trail systems in the United States.  Our location is right along I-94 about halfway between Minneapolis, MN and Madison, WI.

We offer a full line of Arctic Cat ATV's, Prowlers and Wildcats, Alumacraft Boats, and Avalon Pontoon Boats powered with Yamaha, Evinrude and Suzuki boat engines. We also sell Hustler 0 Turn Home and Commercial lawn mowers, Trophy Trailers, Elie and Pelican Kayaks and Canoes. We have riding gear, accessories and clothing by Thor, Arcticwear, Arctiva, Castle X, Moose and the full line of Parts Unlimited and Drag Specialties products. If you need anything for your land or water vehicle, we have it. We have a wide selection of water accessories as well including life jackets, tubes, Lowrance and Humminbird fish locators, Minnkota trolling motors or just about anything you need for your boat. We service all makes and models by qualified technicians for service you can trust. Sport Country was opened in 2004 and has grown to be one of the top 50 Arctic Cat dealers in the nation. We are proud to lead the market share in our area with the finest ATV made. All of our boats, ATV's and commercial mowers are American made, in fact right here in the mid-west.

Phone: (715) 284-7228 (RCAT)


Sport Country ATV & Marine
160 Gebhardt Road Hwy 12 & 27 South Black River Falls WI 54615
Phone: 715-284-7228 Fax: 715-284-8228