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We support American
made products!

On site financing now available for all boats, ATV's, mowers, cars, scooters! We search several banks to get you the best rate! NO prepayment penalties!

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Arctic Cat is offering the best rebate program we have ever seen!  Call for out the door pricing on your favorite model!

Click on the photo to see the 2016 Hands Free Quick Attach Plow System.  You won't belive it!

Click on the Logo to see the new Quick Attach Hands Free Plow System! Wow! You won't believe it, you've got to see this!!

Now Hiring!  ATV and Marine Technician

Be part of our Growing Team at Sport Country!

It is acceptable to have expertise in one area and be willing to learn in another.

Pay, bonuses and benefits are negotiable depending on experience.  Top pay will be offered to highly skilled professional.

Must be able to pass random drug testing.

Get out on the water on a new Alumacraft Boat!

For work and play, your new low maintenance Arctic Cat ATV is rated as the lowest cost to own ATV on the market after original purchase.

The Arctic Cat speedrack system sets up your customized hunting package!

Shop for parts, accessories and apparel
Something for everyone!

Welcome to Sport Country ATV & Marine. We are located in the heart of Jackson County, home to one of the finest ATV trail systems in the nation as well as convenient water access to the beautiful Black River and Lake Arbutus. Our store is in Black River Falls, Wisconsin which is about 45 minutes from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us. We offer a full line of Arctic Cat ATV's, Yamaha, Evinrude-Johnson ETEC and Suzuki boat engines, Alumacraft boats, Avalon Pontoon Boats, Elie Kayaks, Hustler lawn mowers, Triton, Chilton, Karavan, Shorelander, Yacht Club & Trophy / Trinity Trailers. We also have Arctiva, Thor, Alpine, Castle, Moose, AFX, HJC, Z1R, and Arctic Cat apparel, accessories, and safety gear. If you need anything for your land or water vehicle, we have it. You'll find the best selection of water accessories and camping gear including life jackets, depth finders, trolling motors or just about anything you need for your boat. We service all makes and models by qualified technicians for service you can trust. All of our boats, ATV's and commercial mowers are American made, in fact right here in the mid-west, so shop for the best deals and discounts now!

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