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We support American
made products!

On site financing now available for all boats, ATV's, mowers, cars, scooters! We search several banks to get you the best rate! NO prepayment penalties!

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We have no rentals, but stop in and test drive of one of our new or used ATV's!


Now Hiring one Full Time and One Part Time Service Technician. If you love the sport and have experience or training as a service technician, contact us about joining the team. Sport Country ATV & Marine operates at a high level of customer service and integrity so we have built a large loyal customer base. If you would like to be part of our team, please click the picture above and fill out a request to apply. Please call 715-284-7228 with any quesitons.



10 Reasons To Own an ALUMACRAFT Boat

#1. Independently owned manufacturer Which means you get your boat rigged the way you want it. Alumacraft offers all major outboard motor lines for your boat. You get the outboard, the features, the options, and the service you want from an industry leading, independently owned boat manufacturer.

#2 Greater selection of boat sizes Choose from 20'8" long, high-performance, deep-V boats to 10' flatbottom jon boats. Alumacraft boats come in a huge variety of sizes, shapes and styles for an endless variety of uses and budgets. You name it, we've got it.

#3. The alumacraft ride Our pros call it the Alumacraft Ride. These guys have driven virtually every boat on the market. They tell us the Alumacraft Ride is drier, quieter, smoother and more responsive. The exceptional ride of an Alumacraft with the performance of a new Yamaha outboard— it doesn’t get any better.

#4. High Quality Hardware Alumacraft uses the highest quality hardware on the market. Chromed metal hardware is strong, durable and easy to grab and open, even with gloves on. Compare some of the hardware on other boats and you’ll be surprised.

#5. Heavier Gauge Aluminum All Alumacraft boats, whether it’s our all-welded jons or one of our riveted tournament models, are made with heavy gauge, top quality, 5052 marine grade aluminum. That’s why you see Alumacraft boats that have been on the water for years and years. They last longer.

#6. See The Difference Look real close. You’ll see a tighter fit; smooth, even welds; larger rivets; and precision construction throughout. These are boats you’ll be proud to call your own.

#7. more and bigger ribs Our all-welded ribs can take a pounding. They’re heavier, wider and stronger, making the entire boat tougher and more rigid. Ribs are positioned on narrow 12” centers. This results in more ribs making the hull stronger the entire length of the boat.

#8. Larger aircraft grade rivets Inherent strength is greater with larger rivets. Larger rivets mean stronger rivets. Stronger rivets mean fewer rivets are needed. Fewer rivets mean fewer holes need to be drilled significantly reducing the chance of ever popping a rivet.

#9. highest quality print Our boats are painted in the same base-coat/clearcoat process and colors used by major auto makers. This process allows the repair of small scratches and areas of dock rash without repainting your entire boat. Matching touch-up paint can be found at more than 4000 auto repair outlets.

#10. one-piece hull We use a single piece of aluminum that is cut and shaped to form the hull. Other manufacturers rivet, or weld, two separate pieces together. Our one-piece design assures there are no seams on the boat’s bottom, providing the greatest possible inherent strength and no heaving.





For work and play, your new low maintenance Arctic Cat ATV is rated as the lowest cost to own ATV on the market after original purchase.

The Arctic Cat speedrack system sets up your customized hunting package!

Shop for parts, accessories and apparel
Something for everyone!

Welcome to Sport Country ATV & Marine. We are located in Black River Falls, Wisconsin which is about an hour from Eau Claire or La Crosse. We are also halfway between Minneapolis, MN & Madison, WI so if you are traveling between the two stop by and see us. We offer a full line of Arctic Cat ATV's, Mercury, Evinrude-Johnson ETEC and Suzuki boat engines, MirroCraft boats, Avalon Pontoon Boats, Elie Kayaks, Pelican Canoes, Hustler lawn mowers, Triton, Chilton, Karavan, Shorelander, Yacht Club & Trophy / Trinity Trailers. We also have Fox, Thor, Alpine, Shift, Castle, Moose, AFX, HJC, Z1R, and Arctic Cat apparel, accessories, and safety gear. If you need anything for your land or water vehicle, we have it. You'll find the best selection of water accessories and camping gear including life jackets, depth finders, trolling motors or just about anything you need for your boat. We service all makes and models by qualified technicians for service you can trust. All of our boats, ATV's and commercial mowers are American made, in fact right here in the mid-west, so shop for the best deals and discounts now!



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